15: Streamline Your Editing Workflow

Do you want to create better videos that stand out, get clicks, and keep your audience engaged?

Then you’ll want to learn how to edit your videos more effectively.

On this week’s Episode of Six Stars Only, we’re discussing how you can streamline your editing workflow to create professional-looking videos that keep your viewers watching all the way to the end.

We cover the multitude of reason’s why editing and post-production are so important as well as the things that editing alone can’t fix such as bad lighting, bad audio, and the wrong camera settings.

Then, we dive into tips and tricks we’ve learned over the years about how we edit our own content, how we organize our workspace, and what editing strategies we use to give our videos a unique flair and style.

Jake details his own personal editing process and how he approaches each project, how he pieces footage, voice files, and graphics files into something that resembles a YouTube video.

Then, Matt dissects how he edits videos for his business and gives insight on how to streamline the exporting process by utilizing Adobe Media Encoder.

Like a chef in the kitchen that takes ingredients and turns them into a culinary work of art, editing is one of the best ways to add your own personal flavor on your content and create something that stands out from the competition.

You won’t want to miss this episode!

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

Tell us what’s up @sixstarsonly on Twitter, Instagram and Facebook.

You can hit Matt Woods up on Twitter: https://twitter.com/matopher

Connect with Jake on Twitter: https://twitter.com/jakearenot

#13: Channel Teardown: How Rich are They?

#13: Channel Teardown: How Rich are They?

On this week’s episode of Six Stars Only, we’re deconstructing the YouTube Channel “How Rich Are They” and discuss how we can add our own personal style and flair to our content.

So what is, “How Rich are They?”

It’s a YouTube channel that talks about celebrities and about how rich they are. Covers rappers, athletes, actors, musicians, YouTubers, etc. He’s recently pivoted into making more TMZ/Gossip type videos as of recent.

Who runs the channel? I don’t know, “It’s ya boy Alfred.”


Quick Stats:
132k subscribers
31 million total views
410 videos

Most popular video:
“How Rich is Casey Neistat?”
– 1.17 million views
– 742 comments

Last Month, they gained 585 subscribers on June 8th, the day he released the video, “6ix9ine LEAVES the COUNTRY within 48hrs after BEEF with Chief Keef’s Cousin Tadoe” That video currently has 775,000 views.

Breakdown of Average Video
– Vido essay style – Voice over (robot voice :D) on top of footage of the subject.
– Goes through the beginnings of said subject and details their career as well as how they began to acquire wealth.
– The videos aren’t very long, they average out at about 5 minutes or so.

What Separates, “How Rich are They” from the Rest?
It Oozes Style
– Quality writing and editing.
– Funny, witty content with a dash of informative details.
– Cashes-in on relevant, popular celebrities.
– Takes a seemingly stale type of video and makes it into his own style.

Consistency!!!
– Releases a video almost once a day. 22 videos in the last month. On July 4th, he released two videos.
– His most recent videos only have a few thousand views, but the consistency helps each video build off of each other.

What Do You Think They Can Do to Grow Their Channel?
– Gotta get that viewer retention!! aka longer videos
– He needs to make more playlists

Discussion
Is it better to make fewer videos if they are longer? Or more videos that are a bit shorter? Your mileage may vary, but focus on getting your videos created and published on YouTube before you agonize about making longer and longer videos.

We mention using TubeBuddy to research our favorite content creators, but how do we use it?

Well, here’s a really good tutorial on how to operate it, how to explore tags in your niche, how to see what other content creators are doing in your field, and so forth.

I would really, really recommend downloading it because, well, it’s free! But it also gives you super insightful information on how to make your videos better and how to get your videos seen by searches.

Want some feedback on whatever you’re working on?

If you’re a new content creator like we are, you may want all the help and feedback you can possibly get!

That’s why we would love for you to message us for some of our feedback! Videos, blog posts, poetry, whatever you’re working on, we would love to help you out like you guys are helping us out.

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

Tell us what’s up @sixstarsonly on TwitterInstagram and Facebook.

You can hit Matt Woods up on Twitter: @matopher

Connect with Jake on Twitter: @jakearenot

#12: Demystify Top-Ranked YouTube Videos With These Simple SEO Techniques

In this episode, we walk through the definitive guide to getting your videos found in organic YouTube search so you can get your videos found and build your subscribers — faster.

How should you research keywords to rank your video for more views?

  • Use Youtube suggest to find long tail keywords (and use “_” character to find words BEFORE.
  • TubeBuddy for competitor tag research
  • Tubular Labs for competitive research
  • YTCockpit shows avg video length for given keyword. Helps you avoid keywords with a packed 1st page of high-quality videos.
  • Best = YouTube Analytics. Analytics > Traffic Sources > YouTube Search

Major Key: Total watch time = YouTube’s #1 ranking factor.

  • Create LONG videos to maximize your watch time.
  • This will pay off across the board over time since it’s a core metric Google uses to determine your video’s value.

Audience retention (the % of your video watched) is also key.

  • The first 15 seconds of your video are critical. Nail your hook at all costs.
  • Use 1–2 pattern interrupts per video to avoid losing your audience’s attention.

Why you shouldn’t overlook session watch time.

  • YouTube rewards videos that keep people on their platform.
  • Use playlists to increase bulk watching. Keyword optimize them so they rank.
  • Include links to other videos and your channel on your video end screen.

Create raving fans with these user engagement rules of thumb.

  • Give viewers a simple, specific option to successfully prompt comments. Don’t make them think!
  • Add a clear “Subscribe” call-to-action to your script.
  • Reply to every comment in the first 24 hours after uploading.

Create a video title that scores clicks in 2 simple steps.

  • Step #1: Include your target keyword
  • Step #2: Maximize click-through-rate

Why video descriptions matter more than you thought.

  • Most people overlook this — but you should write 200+ word descriptions for every video.
  • Descriptions give YouTube more data to work with and increases the likelihood of showing up in suggestions.
  • The first 125 characters of your description will appear in suggestions. Make them attention-grabbing to support your title’s click-through rate.

But, how should I handle video tags?

  • Pick 5-ish that make sense.
  • Use your target keyword as one.
  • Honestly, they’re not as important as they used to be.

Quick wins that will boost your rankings.

  • Say your target keyword 1–2 times in each video
  • Upload a transcript using a service like Rev.com.
  • Always use a custom thumbnail to boost CTR.
  • Use a simple slogan so viewers understand your channel’s purpose at a glance. Feature it in your about page.

Create a channel trailer that answers these essential questions to convert new subscribers.

  • Who are you?
  • Why should I care?
  • What makes your channel unique?
  • Why should I subscribe?

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

Tell us what’s up @sixstarsonly on Twitter, Instagram and Facebook.

You can hit Matt Woods up on Twitter: @matopher

Connect with Jake on Twitter: @jakearenot

#7: The ONE Thing: Carving Our Time Every Day for Compound Results

On this week’s episode, we talk about Gary Keller’s book “The ONE Thing” and how it’s helped us be more focused and intentional with our time.

Jake talks about his life as a “reformed lazy person” and what he’s doing to build habits that yield compound results. Matt drops some truth bombs about how people sabotage their success by not valuing their commitments and. We even talk about the importance of your health to your success as a video creator.

Matt busts out the “Italian Hands” for a rant, too. You don’t want to miss this episode!

Continue reading “#7: The ONE Thing: Carving Our Time Every Day for Compound Results”

#4: Storytelling Lessons From Writing a 50,000 Word Novel

We’re talking about how Jake wrote a 50,000 word novel and how you can use the storytelling and outlining lessons he learned to clarify your video creation process.

Keep listening for some golden nuggets to help you build a more disciplined storytelling habit including:

  • How Jake put himself in a situation where he couldn’t give up (even though he wanted to)
  • Why the right type of accountability group can make a night-and-day difference in actually getting your work published.
  • The nitty-gritty details of actually planning and writing a full-length novel — and how the lessons of creative discipline apply directly
  • Why you should leverage outlining and milestones to reduce friction in your creative process
  • How to get started when you REALLY don’t want to start

 

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

Seriously. Share this podcast with your friends, your friend’s moms, and your dogs, too.

Tell us what’s up @sixstarsonly on Twitter, Instagram and Facebook.

You can hit Matt Woods up on Twitter: https://twitter.com/matopher

Connect with Jake on Twitter: https://twitter.com/jakearenot

Continue reading “#4: Storytelling Lessons From Writing a 50,000 Word Novel”