15: Streamline Your Editing Workflow

Do you want to create better videos that stand out, get clicks, and keep your audience engaged?

Then you’ll want to learn how to edit your videos more effectively.

On this week’s Episode of Six Stars Only, we’re discussing how you can streamline your editing workflow to create professional-looking videos that keep your viewers watching all the way to the end.

We cover the multitude of reason’s why editing and post-production are so important as well as the things that editing alone can’t fix such as bad lighting, bad audio, and the wrong camera settings.

Then, we dive into tips and tricks we’ve learned over the years about how we edit our own content, how we organize our workspace, and what editing strategies we use to give our videos a unique flair and style.

Jake details his own personal editing process and how he approaches each project, how he pieces footage, voice files, and graphics files into something that resembles a YouTube video.

Then, Matt dissects how he edits videos for his business and gives insight on how to streamline the exporting process by utilizing Adobe Media Encoder.

Like a chef in the kitchen that takes ingredients and turns them into a culinary work of art, editing is one of the best ways to add your own personal flavor on your content and create something that stands out from the competition.

You won’t want to miss this episode!

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

Tell us what’s up @sixstarsonly on Twitter, Instagram and Facebook.

You can hit Matt Woods up on Twitter: https://twitter.com/matopher

Connect with Jake on Twitter: https://twitter.com/jakearenot

#13: Channel Teardown: How Rich are They?

#13: Channel Teardown: How Rich are They?

On this week’s episode of Six Stars Only, we’re deconstructing the YouTube Channel “How Rich Are They” and discuss how we can add our own personal style and flair to our content.

So what is, “How Rich are They?”

It’s a YouTube channel that talks about celebrities and about how rich they are. Covers rappers, athletes, actors, musicians, YouTubers, etc. He’s recently pivoted into making more TMZ/Gossip type videos as of recent.

Who runs the channel? I don’t know, “It’s ya boy Alfred.”


Quick Stats:
132k subscribers
31 million total views
410 videos

Most popular video:
“How Rich is Casey Neistat?”
– 1.17 million views
– 742 comments

Last Month, they gained 585 subscribers on June 8th, the day he released the video, “6ix9ine LEAVES the COUNTRY within 48hrs after BEEF with Chief Keef’s Cousin Tadoe” That video currently has 775,000 views.

Breakdown of Average Video
– Vido essay style – Voice over (robot voice :D) on top of footage of the subject.
– Goes through the beginnings of said subject and details their career as well as how they began to acquire wealth.
– The videos aren’t very long, they average out at about 5 minutes or so.

What Separates, “How Rich are They” from the Rest?
It Oozes Style
– Quality writing and editing.
– Funny, witty content with a dash of informative details.
– Cashes-in on relevant, popular celebrities.
– Takes a seemingly stale type of video and makes it into his own style.

Consistency!!!
– Releases a video almost once a day. 22 videos in the last month. On July 4th, he released two videos.
– His most recent videos only have a few thousand views, but the consistency helps each video build off of each other.

What Do You Think They Can Do to Grow Their Channel?
– Gotta get that viewer retention!! aka longer videos
– He needs to make more playlists

Discussion
Is it better to make fewer videos if they are longer? Or more videos that are a bit shorter? Your mileage may vary, but focus on getting your videos created and published on YouTube before you agonize about making longer and longer videos.

We mention using TubeBuddy to research our favorite content creators, but how do we use it?

Well, here’s a really good tutorial on how to operate it, how to explore tags in your niche, how to see what other content creators are doing in your field, and so forth.

I would really, really recommend downloading it because, well, it’s free! But it also gives you super insightful information on how to make your videos better and how to get your videos seen by searches.

Want some feedback on whatever you’re working on?

If you’re a new content creator like we are, you may want all the help and feedback you can possibly get!

That’s why we would love for you to message us for some of our feedback! Videos, blog posts, poetry, whatever you’re working on, we would love to help you out like you guys are helping us out.

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

Tell us what’s up @sixstarsonly on TwitterInstagram and Facebook.

You can hit Matt Woods up on Twitter: @matopher

Connect with Jake on Twitter: @jakearenot

#11: Why You Don’t Need 1 Million Subscribers. You Need 1,000 True Fans.

Have you ever wanted to make a living off of your YouTube channel?

If you’re like us, that’s the ultimate dream. Making what you want to make and getting paid for it. However, it also seems like a long shot. It may even seem impossible.

Well, it may be a lot more doable than you think.

On this week’s episode, we unpack Kevin Kelly’s amazing article, “1,000 True Fans” and discuss strategies that you can use to make that dream a reality.

The Article

“To be a successful creator, you don’t need millions….you only need thousands of true fans.”

What is a TRUE fan?

“A true fan is defined as a fan that will buy anything you produce.”
(i.e. Jake with Red Letter Media, Matt with Donald Glover, etc.)
– For every single true fan, you might have two or three regular fans.

  • It’s important to try and connect with everybody, but your rabid, true fans are who you should cater to.
  • You want to focus on the super fans because the enthusiasm of true fans can increase the patronage of regular fans. True fans not only are the direct source of your income, but also your chief marketing force for the ordinary fans.

Why 1,000 True Fans?

“A thousand customers is a whole lot more feasible to aim for than a million fans.”

Aiming for a million people is daunting. 1,000 people is a lot less stressful and obtainable. Please your true fans first.

How the Math Works:

1) First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. 2) Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all their support without having to give it away to a middleman (YouTube, music distributor, etc.)

The number 1,000 is not absolute. The actual number has to be adjusted for each person. If you are able to only earn $50 per year per true fan, then you need 2,000. (Likewise, if you can sell $200 per year, you need only 500 true fans.)

Another way to calculate the support of a true fan is to aim to get one day’s wages per year from them. Can you excite or please them sufficient to earn one day’s labor? That’s a high bar, but not impossible for 1,000 people worldwide.

HOW CAN WE GET 1,000 TRUE FANS?

THE INTERNET!!!

  • You can sell directly, peer to peer, with your fans.
  • It’s never been more possible to connect with your fans and interact with them, cultivating them as your true fans.
  • While a direct relationship with customers was the default mode in old times, the benefits of modern retailing meant that most creators in the last century did not have direct contact with consumers.

“As far as I can tell there is nothing — no product, no idea, no desire — without a fan base on the internet. Everything made, or thought of, can interest at least one person in a million — it’s a low bar.”

“One thousand is a feasible number. You could count to 1,000. If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate.”

The point of this strategy is to say that you don’t need a hit to survive. You don’t need to a best seller or a video that gets a million views overnight.

There is a place in the middle where you can at least make a living.

That mid-way haven is called 1,000 True Fans. It is an alternate destination for an artist to aim for.

The Magic of Crowdfunding
The average number of supporters for a successful Kickstarter project is 241 funders — far less than a thousand. That means If you have 1,000 true fans you can do a crowdfunding campaign because by definition a true fan will become a Kickstarter funder.

Patreon and your own merchandise are other great options as well. Especially with the recent “Adpocalypse” on YouTube, they may even be better alternatives. Keep in mind, though, that the goal of these platforms aren’t there to necessarily make you rich, they are there as tools to help you make a living.

HOW CAN YOU APPLY THIS TO YOUR CONTENT?

  • How can you interact with your fanbase?
  • How can you grow a fanbase?
  • Would you spend money on your own content? Be honest.
  • What steps can you take to make your content worthy of fandom?

FINAL THOUGHTS

“Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.”

This is by no means a get rich quick scheme for success. As Matt says, if anything, this is a get rich slow scheme.

You still have to put forth the effort and the time. Like Jake and Matt, you may work 40 hour-a-week jobs. It’s difficult enough to make content regularly, but maybe you have kids or relatives to take care of on top of it all.

It’s exhausting.

But it’s possible.

Make sure your content is of the highest quality. If you aren’t taking the necessary steps to increase the quality of your content every day, there won’t be any fans of it, no matter how many videos you churn out.

The first step is to start making stuff.

It may be rough at first, but if you put forth the effort and commit to consistency, you will get those first few fans.

Then those fans will compound on each other and make a few more fans.

Then a few more.

Then a few more.

I think you get the idea.

Want some feedback on whatever you’re working on?

If you’re a new content creator like we are, you may want all the help and feedback you can possibly get!

That’s why we would love for you to message us for some of our feedback! Videos, blog posts, poetry, whatever you’re working on, we would love to help you out like you guys are helping us out.

Just connect with us as sixstarsonly@gmail.com or hit us up on social media!

@sixstarsonly on TwitterInstagram and Facebook.

You can hit Matt Woods up on Twitter: https://twitter.com/matopher

Connect with Jake on Twitter: https://twitter.com/jakearenot

And speaking of feedback…

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

#7: The ONE Thing: Carving Our Time Every Day for Compound Results

On this week’s episode, we talk about Gary Keller’s book “The ONE Thing” and how it’s helped us be more focused and intentional with our time.

Jake talks about his life as a “reformed lazy person” and what he’s doing to build habits that yield compound results. Matt drops some truth bombs about how people sabotage their success by not valuing their commitments and. We even talk about the importance of your health to your success as a video creator.

Matt busts out the “Italian Hands” for a rant, too. You don’t want to miss this episode!

Continue reading “#7: The ONE Thing: Carving Our Time Every Day for Compound Results”

#6: Matt + Jake Origin Stories (And How We Named This Show)

We explain where our podcast’s name actually came from and how Matt and Jake started creating weird videos and ended up meeting in college.

We hop into a bunch of topics including:
– How Matt’s encounter with Drift’s CEO inspired the show’s name
– What we actually do for our day jobs and the career goals that motivate us
– The origin stories of our video creating antics (and why we keep creating)
– How Jake and Matt ended up becoming roommates in college
– Unpacking the weird videos, photo shoots, and blogs that we’ve learned from over the years

Continue reading “#6: Matt + Jake Origin Stories (And How We Named This Show)”

#5: The Life Saving 3-2-1 Outline for Quick Videos

Are you or someone you’re filming not used to being on camera? Well, in this week’s episode, we tell you the quick and easy outlining trick we use to bring laser focus to short, impactful videos.

Matt talks about how he came up with this idea and how he uses it to create simple, effective outlines that help bring focus to your videos.

Also, we share our experience of how we got used to being on camera and how to feel natural and authentic while filming

Continue reading “#5: The Life Saving 3-2-1 Outline for Quick Videos”

#4: Storytelling Lessons From Writing a 50,000 Word Novel

We’re talking about how Jake wrote a 50,000 word novel and how you can use the storytelling and outlining lessons he learned to clarify your video creation process.

Keep listening for some golden nuggets to help you build a more disciplined storytelling habit including:

  • How Jake put himself in a situation where he couldn’t give up (even though he wanted to)
  • Why the right type of accountability group can make a night-and-day difference in actually getting your work published.
  • The nitty-gritty details of actually planning and writing a full-length novel — and how the lessons of creative discipline apply directly
  • Why you should leverage outlining and milestones to reduce friction in your creative process
  • How to get started when you REALLY don’t want to start

 

Loved this show? It would make our month (wait, no, our YEAR) if you left us a 5-star review on iTunes. ⭐⭐⭐⭐🌟

Seriously. Share this podcast with your friends, your friend’s moms, and your dogs, too.

Tell us what’s up @sixstarsonly on Twitter, Instagram and Facebook.

You can hit Matt Woods up on Twitter: https://twitter.com/matopher

Connect with Jake on Twitter: https://twitter.com/jakearenot

Continue reading “#4: Storytelling Lessons From Writing a 50,000 Word Novel”