Six Stars Only

#13: Channel Teardown: How Rich are They?

July 10, 2018 Season 1 Episode 13
Six Stars Only
#13: Channel Teardown: How Rich are They?
Chapters
Six Stars Only
#13: Channel Teardown: How Rich are They?
Jul 10, 2018 Season 1 Episode 13
Matt Woods & Jake Arent
Matt and Jake deconstruct the YouTube Channel "How Rich Are They" and discuss how we can add our own personal style and flair to their content.
Show Notes
On this week's episode of Six Stars Only, we're deconstructing the YouTube Channel "How Rich Are They" and discuss how we can add our own personal style and flair to our content. What is, "How Rich are They?" YouTube channel that talks about celebrities and about how rich they are. Covers rappers, athletes, actors, musicians, YouTubers, etc. He's recently pivoted into making more TMZ/Gossip type videos as of recent. Who runs the channel? I don't know, "It's ya boy Alfred." Quick Stats: 132k subscribers 31 million total views 410 videos Most popular video: "How Rich is Casey Neistat?" - 1.17 million views - 742 comments Last Month, they gained 585 subscribers on June 8th, the day he released the video, "6ix9ine LEAVES the COUNTRY within 48hrs after BEEF with Chief Keef's Cousin Tadoe" That video currently has 775,000 views. Breakdown of Average Video - Vido essay style - Voice over (robot voice :D) on top of footage of the subject. - Goes through the beginnings of said subject and details their career as well as how they began to acquire wealth. - The videos aren't very long, they average out at about 5 minutes or so. What Separates, "How Rich are They" from the Rest? It Oozes Style - Quality writing and editing. - Funny, witty content with a dash of informative details. - Cashes-in on relevant, popular celebrities. - Takes a seemingly stale type of video and makes it into his own style. Consistency!!! - Releases a video almost once a day. 22 videos in the last month. On July 4th, he released two videos. - His most recent videos only have a few thousand views, but the consistency helps each video build off of each other. What Do You Think They Can Do to Grow Their Channel? - Gotta get that viewer retention!! aka longer videos - He needs to make more playlists Discussion Is it better to make fewer videos if they are longer? Or more videos that are a bit shorter? How Can We Apply What he Does to Our Own Content?